How do apparel companies adapt to the custom era?

Created On:1970-01-01

With the arrival of the “new manufacturing” wave, the apparel customization market has ushered in greater opportunities. Then, how do traditional clothing enterprises adapt to the custom era? Yesterday morning, the clothing industry entrepreneurship innovation sharing meeting was held, and the two ways to adapt to the custom era suddenly became more and more cheerful in the sharing of experts.


"Maximizing people's individual needs is the trend of the development of the garment industry." In the view of Xie Guorong, chairman of Zhejiang Mani Earl Industrial Co., Ltd. and vice chairman of Ningbo Chamber of Commerce in Ningbo, the custom era has already arrived, and the country's custom clothing industry exists. Huge development space, and Ningbo, as the birthplace of the red gang tailor, has a profound cultural heritage and supporting clothing industry foundation. Ningbo clothing enterprises divide the "cake" of the custom industry, which can be described as a good time.


Xie Guorong believes that the tailor-made one-to-one humanized service of the suits emphasized by the Red Gang tailors is still rare in today's production of large-scale garments on industrial production lines. Ningbo garment enterprises can inherit the red gang craft, adhere to the craftsman belief, and at the same time deepen the technology, integrate technological innovation into the suit customization, and open the high-end clothing customization market with professional and meticulous services.


However, the high-end clothing customization market is only a small part of the personalized customization market. Ningbo clothing enterprises are mainly small and medium-sized enterprises. They can often produce cheap custom clothing. This market capacity can not be underestimated, but because of the lack of systematic understanding. While fearing the investment in technological transformation, the transformation of Ningbo small and medium-sized garment enterprises needs a boost.


“I have visited the famous knitwear collection market in Guangxi, Juexi. There are more than 400 knitting enterprises on the land of less than 32 square kilometers. Thousands of finished products are stranded every day. This is just overcapacity in the garment and textile industry. A microcosm.” Lu Gaoyun, director of the Intelligentization Committee of Ningbo Garment Association and general manager of Ningbo Chuangyi Information Technology Co., Ltd., said that the customization of pan-textile clothing has been favored by more and more people, and the survival status of SMEs’ bulk OEM orders will be affected. Growing challenges.


In his view, market segmentation is a challenge and an opportunity for downstream factories. Multi-variety, small-volume personalized orders can accumulate a large amount of data in the downstream factory production process. What is lacking between SMEs and orders is a “hub”, that is, the middleware industry cloud platform, to achieve customer demand to manufacturing one stop. Supply and demand docking. As a result, the Ningbo textile and apparel cloud platform came into being. At present, more than 300 enterprises have settled in. SMEs can adopt the “light asset” model to promote transformation and upgrading without zero-input and risk-free before sales revenue.

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